Peter Lück draws on the wealth of experience he has gathered in creative professions to succinctly communicate the philosophy of the Grand Hotel Heiligendamm. Since 2013, the design graduate and brand strategist has been responsible for the holistic presentation of the “grande dame” on the Baltic Sea.
The Grand Hotel Heiligendamm has six classicist buildings, and is a retreat in its own right. What makes this place so special?
Heiligendamm was the first German seaside resort: “Wellness” was basically invented here. The motto inscribed on the spa’s gable, “Heic te laetitia Iivitat post balnea sanum” (“Happiness awaits you here, when you emerge from the healing baths”), still applies today. In my opinion, no other spa resort in all of continental Europe is as wonderful or historically relevant. And there’s also much more to it than that. The hotel has widely expanded its offerings: gourmet cuisine, a sushi bar, yoga, hammam, horseback riding, golf, sailing, tennis, speedboats or cycling – there is even a yacht for guests to use.
The hotel has its own “children’s villa”. What can young guests do there and in the surrounding region?
Our little guests are especially important to us. We don’t just babysit but teach them about Heiligendamm, its history, and nature. Based on children’s books with Heiligendamm and the region as a subject, the children take part in a “culture rally”. The “literature workshop” and “science lab” have established themselves in recent years. In the Polar Bear Children’s Club they can play soccer, paint, dance, do gymnastics, do crafts, build sand castles, or watch a movie together on the top floor of the villa.
Guests can take a gourmet cooking course with Michelin-star chef Ronny Siewert. Do the menus include regional specialties?
Ronny Siewert has his roots in classic French cuisine: straightforward, no frills, but intense in flavor and paired with breathtaking wines. His preparation methods bring out the best in every product and he arranges his dishes with amazing creativity. He takes seasonal foods as inspiration and always uses top-quality, regional products. Currently, for example, Mecklenburg venison, smoked Baltic Sea eel, and pollack are on the menu at our gourmet restaurant.
Aside from Heiligendamm, what location on the Baltic Sea would you recommend?
Definitely one of my favorite places on the Baltic Sea is the peninsula Darß with its untamed west beach and the island Hiddensee, which is car-free. Our daughter loves to spend her summer vacations there.
What’s the most unusual guest wish you’ve ever received?
Most of our guests’ wishes are unusual. That’s the whole fun of luxury hotels. Not too long ago we had to look for a rainproof alternative to a planned beach party for an opulent wedding party. But due to the number of guests, we needed a very large tent. We found a 400 m² circus tent from a circus visiting the city. In the end, the whole theme of the evening was based on this and the guests celebrated a big party in the field in front of the castle with popcorn machines, acrobats, and stilt walkers.